Publications
Writing, Frameworks & Contributions
Everything I write, build, and contribute to – articles, governance frameworks, community answers, and press mentions. All in one place.
Media Mentions
Selling Signals Newsletter – Technology Advice | April 15, 2026
When deal reviews turn into blame
Quoted on how marketing operations teams diagnose pipeline misses, specifically why lead quality is often the wrong explanation, and how broken handoff logic, stale scoring models, and attribution gaps are usually the upstream cause.
"From the marketing ops seat, I've seen how quickly teams default to lead quality or volume as the explanation when pipeline misses. The real problem is often upstream: broken handoff logic, scoring models nobody has recalibrated in quarters, or attribution gaps that make it impossible to tell what's actually working."
myCuratED | April, 2026
The People Actually Making AI Work
Founding contributor article on why marketing operations professions are the real AI innovation layer, and why they should be in the room when AI strtegy gets decided.