Marketing operations · Healthcare
I architect marketing ops infrastructure in healthcare.
I work at the intersection of HubSpot, Salesforce, and HIPAA, governing marketing technology in environments where compliance isn't optional and the playbook didn't exist yet.
What I Do
Where I Specialize
Three areas where I've built deep expertise across 7+ years of marketing operations.
01
Marketing Ops Governance
Designing and maintaining the rules workflows, and data standards that keep CRM and marketing automation platforms clean, scalable, and auditable.
02
Healthcare MarTech
Evaluating and implementing marketing technology in HIPAA-regulated environments – where every tool, integration, and data flow has compliance implications.
03
Platform Integration
Architecturing HubSpot and Salesforce to work together reliably – mapping data flow, syncing lifecycles, and building audit trails across both systems.
Credentials
Recognition & Memberships
Roles and memberships that reflect my involvement in this field.
Judging
Stevie Awards Judge
Selected to the Marketing & Event Awards judging committee for the 2026 American Business Awards.
Memberships
Professional Associations
Active member of AMA (Oklahoma City Chapter), HIMSS, MOPros, and the Salesforce Trailblazer Community.
Certifications
Platform expertise
Salesforce Marketing Cloud Email Specialist (in progress)
Education
Academic Background
B.E. Electrical Engineering | M.S. Marketing | M.S. Data Analytics (in progress)
Frameworks
Resources I've built
Practitioner-built tools and checklists for marketing operations in healthcare. Born from real problems I encountered and solved.
HIPAA-compliant AI MarTech Governance Framework
A governance model for evaluating and deploying AI-powered marketing tools in HIPAA-regulated organizations. Built from firsthand experience, not theory.
HubSpot-Salesforce Integration audit checklist
A step-by-step audit framework for healthcare organizations running both platforms – covering data sync, lifecycle alignment, and compliance gaps.
Marketing ops maturity model for health systems
An assessment framework for benchmarking marketing operations infrastructure across people, process, and technology.
About
A Bit About Me
I’m a Marketing Operations Manager who has spent 7+ years building, fixing, and governing marketing infrastructure – first across SaaS and tech, and now in healthcare.
I specialize in HubSpot and Salesforce governance for HIPAA-regulated organizations, with a background that spans electrical engineering, marketing, and data analytics. Most of my current work involves solving problems that sit at the intersection of compliance and marketing technology, the kind that don’t come with an existing playbook.