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Marketing Ops + Attribution + CRO - measured precisely, improved continuously.

I fix broken tracking, make channels accountable, and turn traffic into revenue through.

Set up data systems that don't break when campaigns scale.

Give every dollar a clear line to revenue.

Turn leaks into lifts with structured testing

Configure events, conversions, CRM links.

Build dashboards that show true ROI.

Launch experiments that compound growth.

Form simplification + A/B test reduced drop-offs in step 2.

GA4 + GTM rebuild fixed attribution, unlocking cleaner bids.

ROI dashboard revealed true channel ROI across 4 platforms.